Retailer Private Label Range Analysis
Take a fresh look at the shelves of your chosen category through the eyes of a neutral partner.
How well-served is your category in the Private Label space?
Which retailers are doing it justice?
How have they chosen differentiate from the brands on one side and other major Private Label players on the other?
Are other retailers missing out?
How can we help them to see the opportunity as we see it?
Grapevine Consultancy Services can help you to make sense of the chaos and chart a path to success.
Category Mapping and Gap Analysis
Grapevine can work with your Technical teams to produce category maps which not only track the evolution of how products are specified and positioned, they can also serve as an excellent vehicle for gap analysis.
When done well, this process informs both the direction of your product development strategy and directly adds value to your customer relationships through more effective Joint Business Planning.
In a market increasingly characterised by high rates of ‘buyer churn’ and organisational change, the robustness of these plans can help to insulate your manufacturing business from uncertainty.
Data Management and Interpretation
Market data is expensive and data-providers make few concessions in their pricing structures for the unique challenges of the Private Label industry.
Meanwhile, as a manufacturer, you need to make every penny (or cent) count.
Perhaps you acquire your data only at certain points in the year but find yourself employing people all year round?
Or perhaps you have too much data and not enough brains to make sense of it all?
Either way, Grapevine, as your fractional Private Label marketing partner, can help you get the most out of your data expenditure to the mutual benefit of both your manufacturing business and your retail partners.
Private Label Competitor Research
Competitor Analysis in the Private Label space can be real challenge – complicated by the absence of names on packs and customers’ reluctance to reveal their identities.
However, having a good handle on your competition is an important factor in any successful Private Label strategy.
If you want the best possible picture, Grapevine can do a ‘deep-dive’ on any or all of your competitors.
Whilst we can’t work miracles, we can promise no stone will be left unturned to provide you with the most complete picture possible.
Tender / RFQ Strategy Planning
Have you been promised an opportunity to quote and sense that the window is about to open? How can you use the time available to maximum effect?
Or has that multi-million unit ‘Request for Quotation’ just dropped into your inbox with a ridiculously short response time?
Either way, if you need help or short-term support with your representation and response, ask what Grapevine can do for you.
Corporate Communications
What are your USP’s as a Private Label manufacturer and how do you stand out from the crowd?
The way you pitch yourself and the emphasis you place on key differentiators may have a strong influence on the type of retailers you attract.
As a neutral partner, Grapevine can take an informed but detached view of your corporate communications and help to hone messages to maximum effect.
For a free no-obligation chat about how Grapevine Consultancy Services can help your business, get in touch.
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Call +44 (0)7990 557533
Email info@grapevineconsultancyservices.co.uk
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